If you are a Winnipeg SEO company or have an existing website, performing an SEO audit is necessary. This helps to identify the shortfalls that may hamper your website’s growth.
It also helps to determine whether your site needs to be redesigned or restructured for better results in the future.
Domain age
Domain age is a good indicator of how well your SEO Company Winnipeg you're doing. If your domain is more than five years old, it's likely that you have been around for a while and have built up some authority in the eyes of Google's algorithm.
If your site was recently created or registered, it might be harder for people to find it because only some links point to it.
Keyword Analysis
- Know your target audience.
- Use Google keyword planner to find relevant keywords and search volume.
- Use Google Search Trends to see what people are searching for right now, in addition to historical data on searches over time.
- Check out the AdWords toolkit, which allows you to see how many people have clicked on ads that contain specific keywords in recent months.
On-page optimization
- Keyword density: Check the keyword density of your site. It should not be more than 2-3% of total words.
- Title tags: Make sure that each page has a unique title tag and make sure that they are descriptive enough to help users understand what they will get when they click on it.
- Meta description: This HTML attribute appears in search results under your main heading (usually bolded). It shows up as text that summarizes what the page is about and gives users an idea about whether or not they want to click through for more information or not
Page Headings
Page headings are the most critical part of your page, so being an Edmonton SEO agency make sure you use them wisely. The heading should be relevant to your writing and include keywords that will help people find your content on search engines.
You should also include a variety of headings, not just one or two types of headers throughout the site. Titles should be descriptive but also clear and concise so readers can easily understand what they're reading.
Content creation and management
Content creation and management is one of the most critical aspects of your SEO audit.
- High-quality content relevant to your audience should be your top priority, as it will help you achieve better rankings in Google's organic search results.
- Your content should be written with the help of an Winnipeg SEO company or a professional writer who understands how to register for the web, not just print media or magazines. The writer should also have experience creating content that engages readers and helps them find what they need quickly and easily from an article or blog post.
Conclusion
We hope you found this checklist helpful, and we wish you the best of luck with your SEO audit! We know it can be daunting, but if you follow our tips and check off each item on this list individually, we promise that Winnipeg SEO company and your site will be ready for any future updates from Google.
